Canadian entrepreneurs Tina Singh and Herpreet Singh Jhajj recently showcased their innovative start-up, Bold Helmets, on CBC’s “Dragons’ Den.” The couple, based in Brampton, Ontario, presented their specially designed bike helmets for Sikh children who wear a patka, a type of turban as part of their religious practices.
Seeking an investment of Canadian $250,000 in exchange for a 10% stake in their business, the Singhs caught the attention of angel investors Simu Liu and Manjit Minhas, who offered the funds for a 45% share. This opportunity marked a significant milestone for the Singhs, who had self-funded their business with approximately Canadian $250,000.
Tina Singh, a mother of three boys, embarked on this entrepreneurial journey after struggling to find appropriate sports headgear for her children. Recognizing the lack of helmets designed to accommodate Sikh kids with topknot hairstyles, Tina, an occupational therapist, saw the need for a safety-certified solution. After two years of development and rigorous testing, Bold Helmets received certifications from CPSC, CE, UKCA, and ASTM, making it suitable for various activities like cycling, skating, and skateboarding.
The decision to showcase Bold Helmets on a national platform like “Dragons’ Den” was not taken lightly by the Singhs. Tina shared that the exposure on the show was a risk worth taking to reach a broader audience. While challenges exist for minority-owned businesses seeking investment, Tina recognized the unique position of Bold Helmets as a symbol of identity, acceptance, and diversity within a niche market.
Despite initial concerns about market size and scalability, Tina remains optimistic about the potential reach of their product, not only among Sikh communities but also in broader markets globally. She emphasized the importance of staying true to the mission of creating a product that fulfills a genuine need, even in a saturated market.
Looking ahead, the Singhs plan to expand their product offerings and explore opportunities for growth, potentially through external investments. With a successful first year generating over $130,000 in revenue, Bold Helmets has already gained traction in international markets like the U.S., UK, Germany, and India, with plans to enhance local accessibility and distribution.
Participating in “Dragons’ Den” was a strategic move that allowed Bold Helmets to establish credibility, raise awareness about safety and inclusion for Sikh children, and challenge the perception of niche markets. Tina expressed pride in their pitch and the impact it has had on showcasing the importance of representation and innovation in the industry.
Overall, the journey of Bold Helmets exemplifies the power of passion, perseverance, and purpose in driving meaningful change and creating a positive impact within communities worldwide.
