Luxury has a clear commitment to craftsmanship. Manual work, personalized and based on experience, details and local traditions, provides unique value to large brands that can afford to shelter it in their garments and accessories as the height of exclusivity. One of them is Dior. With this philosophy, the ‘maison’ has chosen Seville to present its Cruise 2023 fashion collection this Thursday with a parade.
The great event, which has already completely altered the Andalusian capital with the preparations and will bring together celebrities from all over Spain and Europe, will be held in the iconic Plaza de España, where the firm is setting up a stage that will recreate an Andalusian fair with its booths , its cover, its tiles and its lanterns.
The designer María Grazia Chiuri, at the head of Dior, wanted to reinforce in this way the relationship that the house has always had with Andalusia, something that was evident in many of Christian Dior’s own creations from the 1950s, and later in the designs of the Gibraltarian John Galliano, whose silhouettes evoked the spirit of the Spanish south and who directly presented in 2007/2008 a parade set in flamenco and bullfighting.
It also seeks to give prominence to local crafts through collaboration with local artists and craftsmen, as the firm itself has communicated through a statement announcing the transfer of its parade to the Spanish city.
This Thursday’s event will bring together personalities from various fields and ‘influencers’ of the stature of the Italian Chiara Ferragni, who is already in Seville visiting its main tourist spots and the headquarters of different brotherhoods, as she has taught herself on Instagram.
Last year Chiuri did something similar in Greece, and before that in Sicily. The Roman designer is now in the Andalusian capital, where she was also seen these days visiting brotherhoods.
It is already known that the creator at the head of Dior has summoned, for example, the Valencian artist María Ángeles Villa to make posters for the parade inspired by the dancer Carmen Amaya, known as La Capitana.
