21.01 PM: at The age of 88 years, dies, Heinz-Horst Deichmann. The biggest crisis after the 2. World war, he no longer experienced: The Corona pandemic. “We have almost no sales anymore.” For the deferral of Rents of business premises, there was massive criticism. In the meantime, the shops are open again, but the buying mood is kept within limits. The crisis is not for the Shoe giant still over. A family business in heavy seas.
your private life, keep the levee’s under lock and key
20. 50 PM : After the fall of the wall of the Run on Deichmann-shoes is great. “The customers have broken down the door,” says a saleswoman. Deichmann continues to expand his Empire further and further. In 1989, the son of Heinrich Otto takes over. He relies on TV advertising, Influencer and Internet. Singer Rita Ora is the Testimonial. Her private life, the dike’s kept under lock and key. Only once you are coming because of tax savings models for the super-rich in the headlines.
20.46 PM: In the ‘ 50s, the two other Shoe stores in the Ruhr open, the end of the 70s there are 160 branches, today over 4,000 stores in 30 countries. Since 1999, the company makes its collections self-restore. In China. More than the minimum wage is paid. “The salary must secure the existence”, is the Credo. About 16,000 employees of Deichmann in Germany, the company is regarded as a social employer, with his Foundation of the entrepreneurs financed social projects. So he wants to meet during a time of war-given promise.
20.40 in 1948, the D-Mark and Deichmann makes a decision, he studied medicine, and makes his doctor. That the Store runs well in his absence, his mother and his sisters guarantee. Deichmann marries a customer, Ruth Deichmann brings 3 daughters, then in 1962, the son of Heinrich comes. Ruth helps in the business, the company takes care of the shopping.
20.33: in 1944, is fed son Heinz-Horst for war service, and shortly before the end of the war badly wounded. In the face of death, the believer gives 18-Year old concluded with a promise: “You have to do something to help the people.” In his absence, Julie Deichmann was able to save the business just about the war. Heinz-Horst returns. In the summer of 1945, a bitter destitution, but the mother has hidden the old shoes for the new beginning. To The Exchange. Made from poplar wood and parachute silk, it manufactures shoes of the brand of homemade, and exchange them for old leather shoes, which he repaired and resold. the The exchange business is flourishing. In the end, he has 5000 customers in the system.
Heinrich Deichmann dies in 1940, after a stroke at the age of 52
20.30 PM : To his Faith, the couple also, as the Nazis to come to Power. Heinrich Deichmann device to the visor, because they live and work in the house of a Jew, with the help of which you feel connected. Heinrich Deichmann falls ill and dies in 1940, after a stroke at the age of 52, a shock to the family. Julie has now been with the business alone. Now she is the businesswoman.
20.24 PM : As one of the first, the levee’s to invest in a machine so that they are faster and are able to offer the services inexpensively, especially for the miners, their shoes are effectively repaired. To help the poor dictates of their Faith, the Couple is a member of an Evangelical free Church.
20.22 PM: review: such As Aldi, the levee’s open in Essen, a small Shop in the Shoe shop to be repaired from 1913 shoes, later, they also act in order. The couple Julie and Henry has 4 daughters, as the son of Horst comes to the world, the joy is great, because for the succession of a male heir is out of the question.
50 Pair of shoes should have owned Heinz-Horst Deichmann
20.20 PM: In the Deichmann headquarters in Essen there are of each Shoe model, a pattern. 183 million Pair sold the company in the year 2019. 50 Few to have owned Heinz-Horst self-times, five Times more than the average man. His son Heinrich, the company is now in 3. Generation.
20.15: food in the ‘ 70s: The manufacturers are flocking to the Shoe king, Heinz-Horst Deichmann, the traders are so popular, because it decreases the shoes in large quantities. Deichmann has a fixed price, which must submit to the dealer if you want to get into the business. The customers like it, but the industry, he makes the enemy, the Levee system is forcing small traders in the knee.
“My father was very temperamental,” says Heinrich Otto Deichmann is the son of Heinz-Horst Deichmann, in the “Deichmann-Story” in the ZDF. “If he has been offered by the supplier’s high prices, he could be grouchy.” We sell shoes for the small purse his Credo is. We are not cheap, we are cheap. Aldi for the feet.
“Deichmann-Story” was a shoemaker of the “Aldi, the Shoe industry,”
shoes for the little purse with this claim, Heinz-Horst Deichmann is born and raised. The shoemaker of the father is in a working district in Essen. He repaired shoes with machines, it is faster and cheaper than the competition. The mass makes it. A knowledge that Heinz-Horst Deichmann life, taken to heart. It is not called Deichmann in vain the Aldi of the Shoe industry. to be
Deichmann: The first Shoe retailer with its own Internet presence
“First Mover”, that runs through the entire history of the company: Deichmann is the first Shoe retailer in Germany, in which the customers self-serve from the shelves, the first, the TV-commercials switches and the first with a website. The whole history of the ZDF told today at 19.30.
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