morph
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morph presents its limited edition Pride collection and wants to help to shape a bright future for the LGTBQ+ Community. 100 percent of the net receipts of all sales of this collection via the Online Shop and in Stores in the period of June and July of 2020 (or as long as stocks last), will be donated to GLSEN (a Minimum of $ 50,000). GLSEN is a New York-based Non-Profit organization that campaigns against discrimination, harassment and bullying based on sexual orientation, gender identity and gender expression.
Nivea
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The familiar blue box is shown now in a new Design: As a colourful rainbow can! This special edition of the classic NIVEA cream is the NIVEA Initiative “more Together” – that is, more tolerance, acceptance and individuality. The Signal: The world is colorful and varied and that is part of their beauty. In this context, NIVEA cooperates with Olivia Jones and supported in the course of the Initiative, its education projects: “Olivia goes to school”.
Douglas
Douglas is celebrating the Pride Month with an emotional employee campaign. In the campaign, a staff of eight*coming from the LGBTQ+ Community to share their personal definitions of Pride, self-confidence and Beauty, and so show how beautiful diversity, tolerance and equality. Douglas would like to offer the theme of Pride in the own channels, the platform also, because many of the Pride events had to be cancelled due to the current Situation.
NYX
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The Make-up Brand NYX launching in June its Pride collection, “Proud Allies for All”. In addition to a great campaign and products, the Brand also organises some of the virtual Events. Another Highlight of The collection is not only limited in June, but until the next Pride Month in June 2021 will be available.
Batiste
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In partnership with the LGBT Foundation Batiste launched a limited edition fragrance a Mix of fruity and floral notes – in your dry hair shampoos with the name “Love Is Love”. 30,000 pounds of revenue to the Organisation.
Face Halo
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The practical Make-up remover Pads Shine now in dazzling rainbow Design. The colorful Pride of the Make-up but still much easier to remove. 5 percent of the proceeds from these limited edition products will go to the organization Trevor Project, which young people (under 25) of the LGBTQ+ Community in hard times supports.
Bouclème
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The hair care Brand donates 10 percent of the revenue of each sold Pride-Bottle of ACT – an organization that works with people between the ages of 16 and 25, who come from difficult family circumstances.
Invisibobble
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To celebrate the Pride 2020 Invisibobble launches a special Scrunchie with rainbow effect: The Pride hair cloud Scrunchie is surrounded by lots of colorful Pom Poms, which float in a transparent network. The Message: Be as you are and floating on your own little cloud 7!
This article was written by (Melanie Paukner)
*The post “colourful support Beauty Brands now is the LGBTQ Community,” published by Glamour. Contact with the executives here.
Glamour
