Monica Saigal, an esteemed author and storytelling consultant, is known for her impactful narratives in both the corporate and literary worlds. Her latest creation, “Papa’s Butter Chicken,” blends memoir and cookbook elements to explore themes of family, food, and community. The book, which features a foreword by celebrity chef José Andrés, exemplifies Saigal’s ability to craft stories that resonate with audiences of all ages.
With a career spanning over a dozen books, Saigal has established herself as a leader in the field of corporate storytelling. Starting out at a prominent professional services firm, she now runs her own consulting firm, Bodes Well Consulting, where she helps clients tell their stories through various channels such as social media, marketing materials, and strategic campaigns.
Born in Delhi and raised in the Middle East before settling in Washington, D.C., Saigal brings a diverse perspective to her work as an author, literary coach, and educator. Her book “Modern Spice” gained recognition when featured in Newsweek’s “Best Books Ever” list by Padma Lakshmi. Additionally, Saigal conceptualized America’s first-ever Butter Chicken Festival, showcasing different takes on the beloved dish while supporting charitable causes.
In a recent interview with The American Bazaar, Saigal delves into the importance of corporate storytelling and its impact on modern business structures. She emphasizes the need for companies to go beyond traditional marketing strategies and connect with audiences on a deeper, more emotional level through authentic storytelling.
Corporate storytelling, according to Saigal, involves not just writing narratives but also encompasses visual storytelling, video production, podcasting, and social media strategies. By creating engaging content that highlights employee voices and company values, businesses can establish meaningful connections with their target audiences.
Saigal’s latest venture into children’s literature with “Papa’s Butter Chicken” reflects her commitment to promoting diversity and inclusivity in storytelling. She believes that sharing stories that reflect different cultures and experiences is essential for helping children feel seen and valued.
As a woman of color in the creative industry, Saigal acknowledges the challenges she faces in navigating the publishing world. Despite these obstacles, she remains focused on creating meaningful work that resonates with readers and builds a supportive network of allies who champion diverse voices.
Through her unique approach to storytelling and her passion for butter chicken, Saigal continues to inspire audiences with her creative endeavors. By bridging the gap between corporate communications and literary narratives, she exemplifies the power of storytelling to connect people and create lasting impact in both the business and creative realms.
