The mobile market is facing a curious paradox: it reaches a high saturation index in major economies, which may not be sold a single device for a demand more than satisfied, but on the other hand, the buyers require a transformation in the devices that stimulate their desire to purchase. But the innovation capacity is very limited, because the technology is lagging behind the expectations of the market; a clear example of this has been the arrival staggered out of the Samsung Galaxy Fold, the first great mobile folding of the world. The koreans ran by being the first to offer something truly new to the market and paid a toll too high to not adhere the device to the minimum standards of quality in its first version. What can you expect in the market in 2020?
The uncertainty of the screens folding
The mad race of the screens folding has left a sour taste in 2019: the first devices have not reached the expectations, but beyond this, do not bring a clear improvement in the user experience: who wants a bigger screen can always opt to a tablet, and the dimensions of a folding screen will never reach the tablets. However, it is a strategic bet for the future (almost present), for an important part of manufacturers in the Android ecosystem; Samsung, Huawei, and even in the last instance, Microsoft, will address 2020 with brand-new releases.
The koreans opened fire, but this year will see more models and some of them are downright innovative, as is the case of the Surface Duo of Microsoft, or even the second iteration of the Galaxy Fold, a matter of pride as for Samsung, which is expected to be announced this year and at a price much more affordable than the previous model. Despite all these advances, the consolidation of the screens folding as a product of the masses remains an open question at this time, the high price (have not been achieved, logically, economies of scale from the conventional model), on the one hand, and on the other, not having been presented to the potential buyer of this product a clear utility of this device.
The mad race of the cameras
If there is a function that is suppose to be a decisive factor of purchase in the mobile today, it is without hesitation the camera. Smartphones have managed to reach a level of quality in the world of photography really unexpected just a few years, and in fact, the ability of the camera is already one of the main arguments of purchase or change of model between mobile users. In this sense, brands are addressing this evolution to evolve in different areas: on the one hand, continues the mad race of the megapixels, and in fact, this year we could announce the first mobile phone with optical 200 MP; on the other hand, manufacturers are also working with great success in more sophisticated processing by software of the photography, using artificial intelligence with amazing results.
the ability of the camera is one of the main arguments of purchase or change of model between mobile users
In 2020 the market will learn about the evolution of the kings in this category, Google Pixel, the saga premium Samsung Galaxy, and how not, progress in this area of the iPhone. The fight in the high range is very tight and it is expected that manufacturers will evolve in the night-time photography (particularly in the one known as ‘astrophotography’, or photography of the stars, function presented in the form pioneered by Google in the Pixel 4). This technology can capture images amazingly sharp in lighting conditions very low with the help of tripods, something unimaginable in the mobile does not many months.
retro never dies
Those who started in the world of mobile telephony in its early days will remember with nostalgia the unforgettable designs of the Nokia and Motorola original; those ‘bricks’ were unbreakable and their batteries lasted not hours, but days. Nokia re-released with success of the legendary 3310, incorporating in this latest version some of the current technologies, but preserving the essence of the device, but another spectacular rentrée that see 2020 will be the Motorola Razr, a phone that marked an entire era, and that gets adapted to the new times. The new Razr will have a folding screen of 6.2 inches with the will to go beyond the feelings in your design: promises to be a phone really useful and use on a daily basis.
The phone will take advantage of its foldable design to offer two screens to its owner: the external, visible with the phone folded, it will be really useful and with which the user can interact, whereas the inside that shows when you deploy the mobile, allowing their use for reproduction of photos, videos and, of course, games. The good news is that the manufacturer maintains that he has been seen overwhelmed by the demand of the device, after the start of the reservation period; the bad news is that Lenovo, the parent company, does not want to run the risks they took on Samsung with the Galaxy Fold, and has delayed their marketing without giving a clear date.
