The football World Cup in Qatar is history. The final triumph of superstar Lionel Messi (35) and the Argentine national team over his PSG colleague Kylian Mbappé (23) and the French team saw an average of 13.86 million viewers on the first late yesterday afternoon. The game, which started at 4 p.m., had a strong 53.6 percent market share, according to AGF Videoforschung. This gave Argentina’s win over France the best ratings for a game without German participation at this World Cup.
Around 4.1 million viewers from the advertising-relevant target group of 14 to 49-year-olds watched the World Cup thriller, which was only decided in a penalty shoot-out. The market share here was 59.4 percent. However, the triumph of the French national team over Croatia four years ago was followed by significantly more absolute viewers with around 21.3 million football fans. The market share at that time was over 75 percent. Naturally, four years earlier, when the German team became world champions, significantly more fans tuned in. At that time it was almost 35 million.
When it comes to the audience rating for the World Cup final, it is important to remember that the game was also available via live stream in the ARD media library. These numbers are not included in the TV ratings. The final game was also shown on MagentaTV parallel to the broadcast on the first. Telekom’s TV streaming offer does not disclose any range data.
