to compensate for the immense economic losses in the corona crisis, was to 1. July, the VAT lowered. However, the retailers actually use this approach and reduce their prices to lure more shoppers to their stores or to shopping?
Actually, the prices in the Department stores and hardware stores have been reduced. However, there are several Online have been investigated for the ZDF-magazine “WISO” products, where only about a quarter of the prices fell, while most of the products remained at the same prices or even more expensive.
An explanation for Clemens’s Vest, the head of the study finds: Since the prices in Online-trading fluctuated anyway strong, wouldn’t be the instructed Online retailers, so much to the reduction, such as stationary buying houses. Moderator Marcus Niehaves presents the results of the observation and the findings in the “WISO”-output, the ZDF on Monday, may 6. July, 19.25, radiates. Martin Fassnacht Professor of Marketing and strategy at the WHU Vallendar, is at least sure, that the VAT reduction had a positive effect for the consumer. “This can lead to the fact that the consumer is excited,” said the expert to “base”.
*The contribution of “VAT-Test “WISO”: more Give traders the reduction is really to the customer?” is published by the tele look. Contact with the executives here.
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