It was a strong sign that two Iranian women had an enormous reach in Germany in one fell swoop: On October 26, Joko Winterscheid and Klaas Heufer-Umlauf announced live on television that their two Instagram accounts were now dedicated to women’s rights activists Azam Jangravi and Sarah Belong to Ramani – “forever”.
Since then, the accounts have developed very positively: before the announcement, Joko and Klaas were followed by 1,050,000 and 730,000 people respectively. The day after it went up steeply: Joko’s account now has more than 1.4 million followers, Klaas’s has also exceeded the million mark – in both cases an account growth of more than 35 percent.
After the show, many fans asked themselves: Is it no longer possible to follow the two TV stars on Instagram? Was the campaign also a permanent farewell to social media? Apparently, the two already had a plan in mind for this and have now started from scratch with new accounts .
So far, Joko Winterscheid has only posted one photo as “officiallyjokoturbo”, but has already reached more than 100,000 followers. Klaas Heufer-Umlauf is much more active on Instagram and has almost 93,000 followers as “damitdasklaasturbo”.
Joko in particular now seems to have even greater ambitions than with his old account: He has now announced that he wants to hire his own part-time social media manager.
On LinkedIn he writes: “I’m looking for a person who will professionally translate my world (both my TV activities and everything that goes with it, but also the world of my investments) on social media and my channels (Instagram, TikTok, LinkedIn). , strategically and in terms of content and can supervise.”
Good signs, then, that the two TV stars will continue to let their fans share in their lives on social networks.
Sources: LinkedIn, Instagram / Klaas
