From bright pink to an intense magenta with pink undertones: The Pantone Color Institute has chosen Viva Magenta as the color of the year 2023. It’s a “nuanced shade of crimson that strikes a balance between warm and cool” – that’s how Pantone describes the color on Instagram. Viva Magenta draws attention and radiates energy. What is the best way to integrate such a strong color into your own wardrobe? We’ve put together some tips…

Less is more: To get a feel for the intense trend color, you can start with small accessories. With the help of shoes, bags or pieces of jewelry in the color Viva Magenta, you can experiment with the lively, radiant tone and gradually get used to wearing the color nuance. This tip is especially helpful for people who usually wear muted or calm colors.

The next step: For example, invest in a single piece of clothing in Viva Magenta and combine it with neutral pieces of clothing from the existing wardrobe. This can be a sweater styled with your favorite pair of jeans or a blouse combined with other black, white or gray clothing.

The trend color should be adapted to your own style and not the other way around. The bold viva magenta can have a very dramatic effect, so it’s best to experiment at home in front of the mirror to see which styling variations you feel comfortable with.

Viva Magenta plays into the hands of all fashion enthusiasts who like to wear eye-catching looks. Because the Pantone color nuance can be wonderfully integrated into a dopamine dressing outfit. To do this, several parts in strong colors are combined to create a harmonious, colorful look. Viva Magenta goes very well with a light yellow or bright green, a dark blue or burgundy red, as well as turquoise or pink.

So in 2023 you can certainly dare to be a bit more extravagant when designing your wardrobe: Pantone describes Viva Magenta as an unconventional shade that stands for courage, fearlessness, optimism and joy. The trend color should encourage experimentation and self-expression without restraint.