“Make the friendship bracelets, take the moment and taste it”: Taylor Swift (33) heralded the comeback of friendship bracelets with an actually relatively inconspicuous lyric in her “Midnights” track “You’re on Your Own, Kid.” “Make friendship bracelets for yourself, seize the moment and savor it,” sings the mega-pop star, inspiring fans to make friendship bracelets for themselves and exchange them with each other at concerts as part of “The Eras” tour.
The beaded, colorful bracelets are now a common sight at Taylor Swift’s concerts. Not only fans wear the sweet accessories reminiscent of carefree childhood days, but also prominent Swifties. Above all, the principle applies: more is more. Some concertgoers are spotted wearing entire collections of bracelets that stretch from wrist to elbow.
There are numerous videos on TikTok, Instagram and YouTube that show fans how to make bracelets for attending concerts. Many of them make several dozen at once so that they can then give them away on site to people who don’t yet have a friendship bracelet. Most friendship bracelets incorporate words, texts or sentences related to Taylor Swift using letter beads. Such as song lyrics or album titles – or even the names of Swift’s cats.
In an interview with “Today,” a female Taylor Swift fan explains the enthusiasm for the bracelet trend: “It’s a good way to just start a conversation. You meet other fans and you can talk to them about where they’re from or Which song are you particularly excited about? Exchanging bracelets at concerts is perfect for meeting new people.
Taylor Swift’s famous friends and her celebrity fans also don’t miss out on the fun at the concerts. Her best friend Selena Gomez (31) posted a photo on her Instagram story after attending a concert in August that showed her arm full of friendship bracelets. “Thanks to all the fans who traded with me,” she wrote. Actress Jennifer Lawrence (33) was also busy exchanging bracelets with the Swifties present during her concert visit, as a video on X (Twitter) shows.
The enthusiasm for the trend started by Taylor Swift knows no age: Jennifer Garner (51) posted a video on her Instagram account in which she has both arms full of homemade bracelets.
