For the first time in around four years, Duchess Meghan is running an Instagram account again. Both a website and an Instagram channel for Duchess Meghan’s new lifestyle brand “American Riviera Orchard” recently went online. Just a few hours after the launch, the Duchess of Sussex already has over 300,000 followers on the social network. The number continues to increase every minute.
According to information from the US magazine “People”, which was able to view a currently pending trademark protection application for “American Riviera Orchard”, the brand intends to sell lifestyle products such as tableware, carafes or kitchen textiles as well as delicacies such as jams, preserves or spreads. Cookbooks are also planned for the future.
Duchess Meghan shared a short story on the company’s new official Instagram page in which a person picks flowers before Prince Harry’s wife stirs a bowl herself in a rustic kitchen. Later, Meghan stands at the end of a long hallway in an elegant black ball gown.
The logo of Meghan’s new company can also be seen on the website linked to the Instagram account. Here you have the opportunity to register on a waiting list. In addition to the Instagram story, the profile page currently only shows the company logo, which is made up of nine different tiles. The comment function is deactivated on the social network.
With her new company “American Riviera Orchard”, Duchess Meghan could follow on from her previous lifestyle blog “The Tig”, which she ran between 2014 and 2017. Here, the Duchess of Sussex shared, among other things, her favorite foods and travel tips as well as occasional personal insights. However, after her engagement to Prince Harry, Meghan discontinued both this blog and her personal social media profiles. At that time she had three million followers on Instagram.
Meanwhile, Harry and Meghan’s former official Instagram account @SussexRoyal has been inactive for almost exactly four years. Just last week, Meghan said at the “South by Southwest” festival that she was currently staying away from social media for her “own well-being.”
