In an exclusive interview with People to mark the 15th anniversary of her lifestyle and wellness company Goop, founder Gwyneth Paltrow recalls the company’s early days. Goop was founded in 2008 as a lifestyle brand before branching out into e-commerce offering wellness-focused products and various beauty essentials.
Paltrow explains: “In the beginning, people thought we were crazy. To me, that’s an important lesson: just be yourself, stay the course, find your resilience, stick with it, and you can build a meaningful brand if you do really serious.”
Although some of Goop’s ideas were out of the ordinary, such as the famous vagina candle, Paltrow is proud that her company has always stayed true to its values and that those values have become more and more popular over time.
Goop is actually a shop for cosmetics, clothing and lifestyle knick-knacks, but it is also a multi-million dollar company. The New York Times estimates Goop at $250 million. It’s a kind of department store for the super-rich, for those who already have everything.
For its 15th anniversary, Goop launched the good.clean.goop line, offering skincare, personal care and wellness products at affordable prices at Target and Amazon. Prices range from $20 to $40. This makes Goop more accessible to a wider audience, which is something Paltrow has always wanted. She says the idea for this line has been discussed at Goop headquarters for a decade and that she is passionate about providing effective, clean products at an affordable price.
Paltrow was also honored at this year’s CFDA Awards, where Goop received Amazon Fashion’s Innovation Award.
