Since the Tuesday met Germany, so only 403.000 with on DR1, while at the same channel and against the same opponent at the WORLD cup 2017 were not less than 1.508.000 danes in front of the fjernsynsapparatet.
the Decline of over 1.1 million. viewers are almost shocking.
“A major reason for the poor tv numbers is of course due to the time, where the matches are played on. Most is at work, when startfløjtet sounds at 12.30. But it is not the whole explanation. It is also due to the team’s results and the way in which landsholdsspillerne performer mediemæssigt,” says the renowned researcher in the economics of sport and the branding of Kenneth Cortsen to B. T.
He refers to the OLYMPIC final of 1996 in Atlanta, where south Korea was defeated. Even though it was played in the middle of the night, was followed by no fewer than 2.5 million. tv-viewers.
“back Then had a women’s team in handball a major role in the Danish sport. The danes loved to see Anja Andersen to give the gas both on and off the field. On today’s national team is that no, that when her stardom,” says Kenneth Cortsen.
Thomas Badura, who is the director of the media-buying agency SponsorPeople, to give him the right.
“It is indisputable that the interest of western christianity and most significantly downward. To make a comprehensive ROI assessment, it will have an impact in the negative direction. When it is said, need the huge decline in the number of viewers does not necessarily mean that the international commercial value becomes smaller. It depends on whether the intentions in the Danish Handball Federation is able to build commercial value around the national team throughout the year and not just at the finals,” says Thomas Badura.
B. T. would like to have had a comment from DR the Sport’s boss, Søren Vestergaard, who, however, has not returned with answers to the inquiry.
conversely, Frederik Lauesen, who is the top boss on TV2’s sportsredaktion, it’s fine to comment in the case.
“Actually, we are very satisfied with the viewing figures, there is a surprisingly high the time taken into consideration. Sunday dinner so over a half a million people, when we showed the match against south Korea. In addition, the numbers on our digital traffic is much higher than last year. I think it’s because people are interested in western christianity and most, but they do not have the opportunity to see it, because they are at work,” says Frederik Lauesen.
Friday will be the Danish national team meeting France’s defending world champions in a match that must be won, if the possibility of OLYMPIC qualification and WORLD medals to be kept alive.
“I’m crossing in the degree-fingers crossed that we win. For handball it is the case that Danish participation – in contrast to, for example, football is of paramount importance for the broad popular interest. If the national team next week to play on the secondary rankings in the WORLD cup tournament’s ‘President’s Cup’, we run the risk that the viewer numbers will be more than halved,” said Frederik Lauesen.
On the question of whether a Danish WORLD cup defeat against France will hit TV2 economic, is answered in the affirmative.
“It may well be that, in the big picture it will. But I am now not so worried. We live with it in the sport goes up and down,” said Frederik Lauesen.
Denmark’s WORLD cup match against France finished in time at 12.30. The live-updated on the bt.dk and can be seen in a direct transmission on DR1.
