The fashion influence of the 90s is still making an impressive comeback among the young Generation Z. A trend that will probably accompany us into the new year is the exposed bra – the visible bra. He was made popular by none other than Carrie Bradshaw (played by Sarah Jessica Parker, 58) from the TV series “Sex and the City” in the 90s. The bra that peeks out from under clothing, once considered daring, is now becoming a fashion statement (again).

In the 90s, Carrie Bradshaw shaped fashion with her unique style. One of their trademarks? Looks where the bra is clearly visible. Instead of hiding it, she integrated it as a central element of her outfits. With the help of transparent blouses, but also tight, low-cut tops and dresses, the serial fashion icon confidently showcased her bras.

This self-confidence will also be well received in 2023: Young fashionistas are picking up on the trend on social media and giving it a contemporary touch. But it’s not just Gen Z who has discovered the trend. Fashion labels such as Prada have also integrated the exposed bra style into their current collections.

This means that it’s not just young influencers like Hailey Bieber (26) who clearly display their bras on Instagram. Even venerable Hollywood stars like Scarlett Johansson (38) appear on the red carpet in an elegant, contemporary version of the daring style.

What all looks in the exposed bra trend have in common: No matter how and where the bra appears in the outfit, instead of obediently hiding it under clothing, it is highlighted as an independent fashion element. A trend entirely to Carrie Bradshaw’s taste: it invites you to experiment with fashion and attract attention with daring looks.