Winona Ryder is going grunge for Marc Jacobs’ latest campaign.
For the latest photo shoot, the Stranger Things actress, 50 wore a black dress with a low neckline and chic sleeves. Ryder completed the look with a pair of brown platform boots and sultry glam with dark eyeliner.
Marc Jacobs’ new purse J Marc shoulder bag was officially launched in this campaign. It is available Wednesday in a variety colors, including magenta, orange and green, as well as black, white and tan. Ryder was seen wearing the bag as a clutch and crossbody purse. In each photo, Ryder also wore it as a shoulder bag.
Marc Jacobs, designer commented on Ryder’s Instagram video.
Ryder’s first collaboration was nearly 20 years ago. Emma Wyman was the stylist for this campaign. Her previous role was as the campaign’s face in 2003. Ryder was also an ambassador for Jacobs’ beauty line in 2015.
The Beetlejuice actress wore a black leather coat and tan fur trim in a separate photo. As she wore her bangs down, she accessorized with gold jewelry and a printed tan bag.
For her third outfit, she chose a lighter style. She wore a light blue, slinky dress with black lace trim. Accessorized with black platform strappy heels, she wore them as black lace-trimmed shoes.
The campaign launch comes after Stranger Things’ season 4 premiere, which debuted May 27. Ryder plays Joyce Byers (Charlie Heaton), the mother of Jonathan (Noah Schnapp) in the series.
In 2016, she spoke out about her experiences playing the roles of characters her age, telling Time before the premiere of Stranger Things that it was “liberating.”
