Tim Hortons’ new commercial shows Justin Bieber’s dedication to cold brews in the latest Tim Hortons advertisement
Justin Bieber is a dedicated coffee drinker.
Canadian-born singer, Bieber, and Canadian donut chain, announced a new collaboration, “Biebs Brew,” in May. This cold brew is a French vanilla cold beverage that fans can enjoy beginning June 6, in Canada and the U.S.
The clip begins with Bieber in a dark conference room, facing a large coffee brewing container.
His Tim Hortons partner Pam walks into the room and Bieber keeps his eyes fixed on the cold brew at the table. “Hello Pam,” Bieber says.
Pam questions the singer about why he is still there, even though he obviously isn’t available during business hours. Bieber stares at the coffee, and then responds, “Job’s still not done yet.”
Pam, clearly confused, turns on the lights to ask Bieber what he meant. He replies, “I haven’t tried the final product.”
Pam states, “It takes 16 hours to steep it before it’s ready. So we can just call back in 15 hours.”
Bieber looks up from the brewing beverage in front of his face. Bieber points to himself and says, “There’s no way I’m letting anyone touch the ‘Biebs Brew” before him.
As if it weren’t obvious enough that the Grammy Award-winning artist was intent on monitoring his brewing of coffee all night, he sits down on the conference desk and then settles into an office chair with a neck pillow behind him.
Pam wishes Bieber a great night, and turns off the lights. He adds that “Don’t forget your lock up,” “Imagine Timmy’s.”
The best part of the clip is the moment Pam is about to leave and Bieber tells her “I love you!”
“I love you too. Pam blushes and says, “I’m glad that you said it first.” She looks through the conference room’s glass walls as she walks away. She adds, “Man, he really loves Tim’s.”
Bieber pulls a late-nighter and sets out to prove that Biebs Brew (16 hours) is worth the wait.
Bieber is not the first to collaborate with Tim Hortons. He collaborated with Tim Hortons’ director of culinary innovation in November to create Timbiebs Timbits (aka donut holes) in three fun flavors: chocolate white chocolate, sour cream, and birthday cake waffle.
All Timbiebs Timbits and Biebs Brew will be returning to Tim Hortons Canada and the United States on June 6. Customers from the U.S. will be able to use the Tim Hortons App to receive a $5 Biebs Bundle that includes a large Biebs Brew as well as a 10-pack Timbiebs.
The brand also sells limited quantities of Timbiebs merchandise, such as a beanie and fanny pack, in addition to the Tim Hortons delicious confections.