Not 2 million more: On Thursday evening, an average of 1.73 million viewers watched the start of the 18th season of Heidi Klum’s model casting show “Germany’s Next Top Model” (GNTM) on ProSieben. In the total audience, this corresponded to a market share of 7.3 percent from 8:15 p.m. A year ago, around 300,000 more watched the start, two years ago even around 600,000.
ProSieben was nevertheless satisfied, since the market share in the target group of young viewers – 14 to 49 years old – which is considered important – was “a wonderful 19.9 percent”, said the private broadcaster in Unterföhring near Munich.
The so-called net reach from 3 years was 4.94 million viewers. This means the number of people who tuned in briefly at least once.
The industry service “DWDL” analyzed on Friday morning that the program reflects “the general use of linear television, which has fallen considerably compared to the last few years”, because a similarly high market share as last year was “achieved with a significantly lower absolute reach”. been.
