In a new lingerie advertisement, Jennifer Lopez (54) once again shows off her toned body. The singer has been the brand ambassador for the Italian underwear and loungewear brand Intimissimi for two years.
The American has shot a campaign for the new “Silky Intimates”, which will be available online and in Intimissimi stores in Germany from May 20, 2024. The company announced this in a press release on Tuesday (April 9). “It’s so important that you feel comfortable in the styles that lie directly on your skin,” the superstar is quoted as saying. “And that’s exactly what this collection enables.” It feels like silk, but is made from a durable fabric that hugs the body like a second skin.
The mother of two also published some photos from the campaign on her Instagram page, in which she poses with her hair slicked back and nude-colored make-up. She wrote: “Embrace your strength.”
The campaign for the new, six-piece microfiber collection has the motto “Empowerment”. In keeping with the name “Silky,” Norman Jean Roy photographed her surrounded by shiny silk curtains. “We all envy Ben,” commented an Instagram user on her page, referring to Lopez’s husband Ben Affleck (51), with whom she celebrated a romantic comeback after 20 years and has been married since 2022.
