According to The Sunday Telegraph, executives plan on throwing everything but the kitchen sink at the program.
According to a source close to the show, bosses plan to make changes to include Scherri-Lee Biggs becoming a permanent weather presenter.
According to the report, Brooke Boney, Entertainment reporter, could be promoted to ‘roving reporter’ position for the show.
The source said that it’s not bad news for Nine, who stated it had found its “mojo” again this year.
According to one source, “Today has found its mojo.”
According to the source, the program was awarded a number of wins on the east coast last year.
They added that, even though they didn’t win the overall title last year, Today was quite successful in 2021 and had some wins on the east coast.
The source said that the pair would provide strong competition this year.
Despite Sunrise winning 18-years worth of breakfast war battles, Today reached a new high last year after the end to the ratings season.
TV Tonight reports that Nine’s breakfast show has seen a significant increase in ratings over the past year as more Australians tune in to catch the news coverage and laughs between the teams.
Steven Burling, Nine’s Director for Morning Television, said that it was a difficult year because of the pandemic and multiple lockdowns.
“During times of crisis, more and more viewers have chosen their morning program as their choice for daily news updates and some much-needed laughter.
“For Karl, Ally and Alex (as well the wider production crew), it’s been an honor to be invited into our audience’s homes each and every day,” he said.
Today’s show saw the greatest ratings increase.
Sunrise won the overall ratings battle despite it being helmed and dominated by Natalie Barr and David Koch, following the departure from Samantha Armytage.
According to the Nine network’s ratings statistics, Today was the only breakfast program in Australia that saw an increase in its audience year-on-year across all five major cities.
Today was rated the top breakfast show in 2021 by all key demographics of Sydney, Melbourne and Brisbane.
It was rated highest among the 25-54 and 16-39 age groups, as well as the GS and child demographics in the five major metro areas.
Today was the best performing city in terms of total people in Melbourne and Brisbane. There have been significant improvements in total people in Sydney and Melbourne over the past year.
