For high-reach Influencers such Deals part of your business model: you have the hair cut, stay in Hotels or eat in Restaurants without having to pay for it. Instead, they make for the company advertising on your social networks. For Restaurants, Hotels and co. the worth can – the Influencers with your Posts a great list of followers.
But not all companies are happy about such advertising: On Twitter and Reddit a Post go viral, showing how a Greek Restaurant with unwanted Influencers bypasses the goes straight. The Post originated from a Twitter User by the name of Mr. Boddah – his family owns the Restaurant. He shared on Twitter Screenshots of a conversation between the Restaurant and one Person trying to in vain to eat there.
“I would like to speak with my list of followers”
In your Facebook message writes the Person, you have to know that the Restaurant serves great Greek dishes and vegan options. “I would like to come with my*friend*in the past – in return for a Social Media mention.” Thus, it is clear that it is a free visit to a restaurant.
“I have visited Greece several times and one thing that is difficult for me to find vegetarian and vegan Alternatives”, – stated in the message. “I would like to speak with my list of followers.”
The Restaurant makes a counter-offer
The Restaurant annually receives dozens of such requests, writes Mr. Boddah on Twitter. In the past three years, the Restaurant have replied always the same – with a counter-offer: Food Influencer may not be in vain eat there, you get Social Media Posts, but a consideration:
“For every meal we sell to the Influencer, and the them on Instagram post, we will give a court to the same value, free of charge, to a Person in need (homeless, Refugees, etc.).” This agreement had advantages for both sides: “We get from your Posts advertising and improve your brand image by showing that you give back something to the General public.”
“A false cosmopolitan life style”
on the Influencers this agreement, however, is not particularly popular. According to Mr. Boddah has, as yet, none has accepted the offer. Most of the time you would not reply again, some of them even delete your original request. “Dear Influencer, you’re just making ridiculous, if you try to create a false cosmopolitan life style that is based on Begging,” writes Mr. Boddah on Twitter.
His words come on the net: His original tweet – in Greek – were liked a thousand times, and commented on. The corresponding Reddit Post in English more than 76,000 Users gave it an “Upvote” (corresponding to “Like”). Under the Post a detailed discussion about the sense and nonsense of the Influencer is created-existence.
Utopia says : Many Influencers to promote unnecessary products or use their reach in order to enrich themselves. Many companies make: they will give you services and products with a high follow base you pay you also for your advertising. But it’s also different, there are many Influencers, the effect of their coverage Positive. Also, the idea of the Greek Restaurants, of which we like much better – like more.
read More on Utopia.de:
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- In those 10 products, animal products
- 10 tips to be a bit of a vegan
This article may have been written by Nadia Ayoub
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*The contribution of “Influencers want to be Free-food – Restaurant makes an ingenious counter-offer” will be released by Utopia. Contact with the executives here.
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