Seat closed 2019 with record sales of vehicles. Delivered 574.100 cars, 10.9% more, which amounted to 11,000 scooters electric, your new bet for the micromovilidad. In Spain it was the brand with the most registrations (or 108,000 units), but Germany continues to be your market first, with 132.500 cars sold (equivalent to 3.8% of the market). The growth is explained by the good performance of its SUV model, although the Leon is, by far, their most popular model. Thus is summed up –in the absence of the financial results– the last exercise of Luca de Meo in front of the Spanish company, after the Tuesday announcement of cessation as president.
Wayne Griffiths, vice president commercial of the brand, has taken over from Meo to summarize the evolution of the year. “Our deliveries have advanced to two digits, and we are one of the brands that grows in Europe”. And it warns that the weight of the SUV, 44% of sales in the Spanish manufacturer, will contribute to a further improvement in the profitability of the group.
The leap from todocaminos urban explains part of the success of the Seat in the past few years and in 2019. The three models of this family –Arona, Ateca and Tarraco– have won 10 points with respect to 2018, especially due to the pull of Arona, the smallest model of the three. But the Lion, that long ago replaced the Ibiza as the model Seat more sold, it was also the most commercialized of 2019, with 151.900 units, despite the fact that he accused a fall of 4%. The current version of that car is in its final stage: the new will be presented this January.
In a statement, the company ensures that 2019 was his best year in Germany, Uk, Austria, Switzerland, Poland, Israel, Sweden, and Denmark. In germany grew by 16% (when it grew at a rate of 5%) and in the Uk its sales increased by 9.5%, despite the fact that that market contracted last year.
Seat starts a year marked by new releases: first with the fourth version of the Lion, which will have a hybrid version plug-in that will be assembled in Martorell. Then with another hybrid of the hand of the Tarraco, and subsequently the new-Born, the first model intended to be only power of the firm. The trademark Cupra premiere also the Formentor, Seat confirmed yesterday that will be built at Martorell, and the Lion.
