Porsche has only slowly become an SUV brand over the past 20 years and now wants to mutate into an electric brand. Given the gigantic oversupply of four-door sales, it is important to keep die-hard sports car fans happy and ensure a lasting sports car image. Nowhere does this work better than at the Porsche Rennsport Reunion, which has now taken place for the seventh time. Three days of sports car spectacle on one of the most spectacular race tracks in the world in Laguna Seca. At the 80,000-spectator event on California’s Pacific coast, small series worth millions such as the spectacular Porsche 911 GT3 R Rennsport or the Tag Heuer double pack of the 718 Cayman GT4 RS with historical references are presented and racing legends from all over the world are flown in to represent the sports car brand from Zuffenhausen to be celebrated appropriately. But the topic of electric drives is slowly making its way onto the starting line. And if not electric, then at least ecological. Many of the racing cars now do their show and racing laps powered by e-fuel. “This is by far the largest class reunion to date and it looks simply wonderful,” beams racing legend Hurley Haywood as a long-time Porsche driver, “the soul and purpose of the reunion is exactly as you imagined it would be when it all began , but it’s the number of different exhibitions and opportunities that is so impressive.”

In addition to roaring classics from 75 years of Porsche history, countless motorsport successes in international racing series and the 60th birthday boy Porsche 911, the dusty parking lots around the ups and downs around the legendary Corkscrew Corner not only contain all 911 generations, 356 classics and the like small models 914, 924 and 944, but more and more Macan, Cayenne and Panamera – mostly particularly popular as sporty GTS versions. Classic sports cars still have the upper hand, but four-door models are quickly becoming a presence in conversations. “I’m here with my basic blue 911 – a great car,” smiles Dale, who lives about three hours north near the Bay Area, “but I love my 955 – the Cayenne. I drive it every day. This is the best Porsche for everyday life.”

Customers and the brand hang between worlds, because around 90 percent of new Porsche models sold have nothing to do with a sports car. Macan, Cayenne and Panamera ensure volumes approaching 300,000 vehicles per year and the long-awaited profits. Porsche wants to become more and more of an electric brand in the coming years – not all customers are happy about that. The successor generations of the Cayman, Boxster and Macan will be purely electric – only the Porsche 911 will remain as a combustion engine in the medium term and it will also be partially electrified with a hybrid drive for the first time from next year. Not all fans cheer, especially at a motorsport event like the Rennsport Reunion. But the crowds aren’t just big for the classics with and without motorsport history, roaring touring cars and GT racers. In Laguna Seca you can not only admire the cinematic Transformers models and the spectacular Mission X electric hyperathlete, but also the Taycan’s battery technology and the sustainability at the Swabian car manufacturer. Porsche is trying to take the fans gently into a future that is lived especially away from the international racing circuit.

Benjamin David doesn’t dispute any of this. The managing director of David Finest Sports Cars from Hamburg doesn’t have electric models in mind in Laguna Seca, but rather meets his customers, and more and more of them come from the USA. “We now sell a third of our vehicles abroad,” explains Benjamin David, “many to the USA and especially to the West Coast. The favorable dollar exchange rate makes exporting models older than 25 years interesting.” Together with Matthias Höing from Höing Autosport, a true engine expert from Hamburg, you will meet old and new acquaintances at the Rennsport Reunion and those who will become customers. Americans particularly love exclusive Porsche models – preferably with a corresponding racing history. “Demand and prices here are up to 20 percent higher than in Europe,” reports Matthias Höing, who, as an engine expert, is now also successfully brokering special Porsche models. “I lived here on the west coast for many years. The vehicles have a different status among younger customers and you can feel the enthusiasm here at the reunion.” But the two people from Hamburg are not just interested in customer contacts, it’s also about their own, very private passion. You can talk shop with other Porsche fans from the USA about historic 356s, 911s or historic racing cars. And where can you get Derek Bell, Jochen Maass or Hurley Haywood in conversation as well as current Porsche brand ambassadors from Jörg Bergmeister to Timo Bernhard to Patrick Long or Mark Webber? This is exactly how you imagine the perfect class reunion of a very special kind.