Bay Area Film Celebrated with Virtual Private Screening by Preeti
India Currents had the exclusive opportunity to attend a private virtual screening of the Bay Area-produced feature film, “Designed By Preeti,” on December 7. This film, a brainchild of writer and executive producer Rashmi Rustagi, offers a compelling narrative set in the heart of the Bay Area community. Directed by Gayatri Bajpai, the film boasts a talented cast of Bay Area actors, predominantly from the South Asian diaspora.
A Film Rooted in the Bay Area
“Designed By Preeti” follows the story of Preeti, portrayed by Rustagi herself, an Indian-American woman navigating a toxic marriage with her husband Ajay, played by Jay Charan. Struggling with domestic abuse after her daughter leaves for university, Preeti finds solace and strength through her passion for fashion design, supported by friends Sonia, Revathi, and Harry. The film beautifully chronicles her journey towards independence and the relationships she cultivates along the way.
Behind the Scenes Insights
During an interactive session following the screening, Rustagi revealed that the film’s inspiration stemmed from the real-life stories of three individuals she knew. Drawing from their experiences, the cast and crew brought authenticity and depth to the film. Shot entirely in the Bay Area, the production faced its own set of challenges, including grueling shooting schedules that spanned 18 consecutive days.
A Powerful Message Against Domestic Violence
At its core, “Designed By Preeti” serves as a poignant reminder of the plight of women trapped in abusive relationships. Rustagi emphasizes the importance of raising boys with respect and understanding towards women, shedding light on the struggles faced by immigrant brides in unfamiliar environments. The film delves into topics of domestic violence, community support, and the prevalence of regressive attitudes within diaspora communities.
In conclusion, “Designed By Preeti” not only celebrates Bay Area talent but also addresses pressing social issues with grace and sensitivity. As Rustagi contemplates distribution offers and festival submissions, the film’s impact continues to resonate, urging audiences to reflect on the importance of empathy, empowerment, and cultural understanding.
