This article is an acquisition of Capital , Capital’s premium digital offering. For you as a stern PLUS subscriber, it is exclusively available here until February 22nd, 2023. After that, it will again only be available to Capital subscribers at www.capital.de/plus
Ms. O’Mara, whether Amazon, Alphabet, Meta or Salesforce: There is a massive wave of layoffs taking place in the tech industry. Why now? MARGARET O’MARA: I think three different things are happening right now. First, macroeconomic conditions have changed: interest rates are rising. The tech industry is very sensitive to this because while they were low there was a great incentive for investors to put their money into startups and public companies. Inflation is also a factor because it affects consumer purchasing behavior — a big concern for a company like Amazon.
Access to all STERN PLUS content and articles from the print magazine
ad-free
Already registered?
