The influencer Diana zur Löwen likes to portray herself as a responsible entrepreneur. Sustainability, fairness and gender equality are important topics for her; the 29-year-old millionaire never tires of emphasizing this.

On X (formerly Twitter), a user is now accusing her of “suspected fraud and misleading business practices.” According to the account “Ann_Waeltin”, zur Löwen is said to have bought jewelry cheaply from Chinese online retailers and resold it for many times more in her own shop.

Access to all STERN PLUS content and articles from the print magazine


Already registered?