The giant French games company Asmodee is pushing its pawns. Valued at 1.2 billion euros when it was taken over by PAI Partners by 2018, the group will redeem the SMES of Poitiers Libellud, which employs twenty people and has a dozen million euros of sales. By doing so, puts it in his wallet one of the most trusted brands on the planet games : Dixit.
Created in 2008 by the psychiatrist Jean-Louis Roubira, and published by the company, created in 2008 by Régis Bonnessée, this game of 84 cards, based on the imagination, has become over the years a must. After winning two of the most prestigious prizes in the sector, the Ace of gold in 2009 at Cannes and the Spiel des Jahres in 2010 in Germany, it has been translated into thirty languages and has sold already more than 6 million boxes in the world.
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A gaming market in full swing
By putting the hand on Libellud, Asmodee acquires also other “intellectual properties” known to aficionados of the board game : Mysterium (Ace of gold-game of the year 2016), Seasons, Loony Quest, Obscurio and Dice Forge. For the founder of Libellud, Governed Bonnessée, the company joined a ” big family of the game, with the key to the development of projects is always exciting “. The latter will not remain within the group buyer. He has decided to pursue other entrepreneurial projects. “Since its inception, Libellud has continually demonstrated his immense talent as a publisher with a catalog that combines mechanical and innovative of the universe original graphics. This acquisition is for Asmodee the logical result of ten years of intense collaboration and fruitful between the two companies “, welcomes Stéphane Carville, president of the group. The games of the SMES were in effect distributed so far by the company.
in the last five years, Asmodee has taken over approximately thirty companies. Redemptions that have allowed it to increase its turnover, which has exceeded eur 550 million in 2019. This latest acquisition is in addition to that, last December, of the belgian group Rest Production, which publishes the games, Time’s Up, 7 Wonders, Concept, or even Just One. Since a few years, France has become the first market for board games and card games in Europe. According to the research firm NPD, he weighed 578 million euros last year, a growth of 10 %.
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He sells almost a game company second in France
