The car expert Ferdinand Dudenhöffer also sees a threat to Tesla’s success in view of the disputes surrounding the Twitter platform after the takeover by Elon Musk.
Musk must be careful “that he doesn’t go too far with his Twitter escapades in a direction that robs him of the sympathy he’s had so far,” Dudenhöffer told the Märkische Oderzeitung. “With his autocratic demeanor, Musk is becoming more and more of a risk for Tesla and Grünheide.”
When asked by the newspaper whether the “Twitter chaos” harmed the Tesla brand and the plant in Grünheide, Dudenhöffer replied: “Absolutely yes. Musk is getting more and more entangled in contradictions, rules autocratically over an information platform, has to sell Tesla shares, so as not to let his expensive Twitter takeover crash.” The investment in Twitter also meant that there were no budgets that Musk might have needed for Tesla, said Dudenhöffer. This, in turn, could make it more difficult to continue the fast pace at Tesla.
