On the promotional image a little girl is to see that the grille of the “RS 4 Avant” leaning and eating a banana. The girl stands with his head barely beyond the body – one of the reasons for the Shitstorm.
User motive of Advertising with a view to transport dead tasteless
Because many Users criticized the short message service Twitter that the advertising with a view to the many traffic fatalities there are a year, was tasteless. The girl was from the driver’s seat hardly, it seemed as if the girl could be run over. Other users complained that the little girl in the dress of a lady eating a banana. You would find the image inappropriate.
Audi is reported as a response to the criticism on Twitter and apologized for the display.
They had placed various members of a family in front of the car, to show that the new technology in the “RS 4 Avant” ensure that all family members could feel safe. The image of the little girl we no longer wanted to use in the future. In addition, it should be checked, what checks would have failed mechanisms for this advertising motif.
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