Sensogreen has closed its first inorganic growth operation with the acquisition of the S3, Petit Cheri and Royale Ambree brands from Unilever with the aim of strengthening its “personal care” area. The agreement includes the license of the Legrain brand both nationally and internationally. The operation has been
This operation, advised by the Corporate team of RHOMBUS Global Consulting, constitutes the first acquisition of Sensogreen with the aim of pivoting its strategy from a distributor of third-party brands to a manufacturer with its own brands. The company will be responsible for manufacturing the three brands in the plants of different Spanish manufacturers under a co-manufacturing regime.
Sensogreen is a Valencian company with a turnover of more than fifteen million euros focused on the distribution of “personal care” and “home care” products in different distribution channels.
The company’s strategic plan contemplates a progressive incorporation of its own brands, both by acquisition and by launch, and a selective internationalization with the aim of reaching a turnover of thirty million euros in 2025.
