The more expensive Pro models of the new iPhones will stand out even more from the standard version this year. The iPhone 15 Pro gets, among other things, a titanium housing and a new chip with greatly improved graphics performance, as Apple announced. Making the more expensive Pro models more attractive is an effective way to keep sales high in a shrinking smartphone market.

For all new iPhones, you will now need different charging cables than before. In accordance with EU requirements for uniform charging sockets, Apple is switching to the USB-C standard instead of the previous in-house “Lightning” format. With the change, future iPhones will be able to be charged using the same cables as most Android smartphones, notebooks or wireless headphones.

The EU’s charging cable requirement is intended to help avoid electronic waste. Apple had criticized the plans in recent years as a potential brake on future innovations and pointed out that the “Lightning” cables would now be useless in many households. The company introduced “Lightning” in 2012. Now the cable of Apple earphones is also being switched to USB-C.

The camera on the Pro models can take 3D photos

The largest and most expensive iPhone – Pro Max – gets another innovation: five times optical zoom. A few months before the launch of Apple’s VR glasses, the camera on the Pro models will also be able to take 3D images, which you can then immerse yourself in with the headset.

Meanwhile, the innovations from the Pro version from last year are now included in the new standard model. The iPhone 15 gets the image sensor with 48 megapixels for more detailed photos and the area for dynamically displaying current information.

Some iPhone models are becoming cheaper

After Apple raised prices in Europe a year ago, in some cases significantly, in view of the weak euro exchange rate, there is now a countermovement. The cheapest iPhone 15 now costs 949 euros – 50 euros less than the 14 model. The Pro entry-level model is now 100 euros cheaper at 1199 euros, while the price of the large Pro Max remained unchanged at 1449 euros.

Pricing helps Apple offset declines in the smartphone market. Recently, Apple was no longer able to combat the general downturn in the business: According to calculations by the analysis firm IDC, a good six percent fewer iPhones were sold in the second quarter than a year earlier. However, sales only fell by around 2.4 percent – which indicates that Apple is managing to sell more expensive models. The iPhone is by far the group’s most important product and brings in more than half of its revenue.

New version of the Apple Watch

The new version of the Apple Watch computer watch has, among other things, a faster chip and can now process requests to the voice assistant Siri directly on the device. For example, in bright sunshine, the display can be twice as bright as the previous model.

What’s new is that you can also operate the watch’s functions by tapping your thumb and index finger together twice. This is intended to help you operate the watch when your other hand is not free. For example, you can use it to answer or end a call and turn off the alarm clock. The watch detects the type of movement using its sensors and machine learning.

The company claims progress on environmental issues

Apple devoted a significant portion of the presentation to environmental issues. The responsible top manager, Lisa Jackson, announced that the new Apple watches will be completely CO2-neutral. In addition, the group will no longer introduce new leather products. Even the future bracelets from the luxury group Hermes will be made of fabric. The iPhone 15’s casing is made from 75 percent recycled aluminum. In the Pro model, the chassis inside the device is made entirely of recycled aluminum. The cobalt used in the batteries comes entirely from recycling.