The Dallas Cowboys Cheerleaders have been a fan favorite for women and children for years, even before the “Taylor Swift Effect” brought in a new wave of female fans to the NFL. The director of the cheerleaders, Kelli Finglass, explained that women and children have always been a significant part of their fan base. While Taylor Swift’s presence at games has garnered attention and increased female viewership, the cheerleaders have always had a strong following from women and children.

Current DCC member Victoria Kalina shared that she has heard stories of young women attending games just to catch a glimpse of Taylor Swift. Similarly, some fans have admitted to attending games solely to watch the cheerleaders perform. The cheerleaders hope that with the release of Netflix’s America’s Sweethearts: Dallas Cowboy Cheerleaders, they can reach even more fans and continue to inspire young women.

In recent years, Taylor Swift’s relationship with Kansas City Chiefs player Travis Kelce has brought attention to the NFL, with fans showing support for the couple by wearing custom shirts to games. Swift’s appearance at the 2024 Super Bowl further solidified her connection to the sport, drawing in more viewers, particularly young women.

NFL commissioner Rodger Goodell has praised the “Taylor Swift Effect” for bringing in a new group of young fans to the sport. He noted that Swift’s involvement has created buzz and excitement around NFL games, making them more appealing to a wider audience. Despite the star power of Swift and other celebrities who attend games, the Cowboys Cheerleaders remain focused on their performance and duties during games.

Netflix’s America’s Sweethearts: Dallas Cowboy Cheerleaders offers viewers an inside look at the cheerleaders’ lives, showcasing their talent, dedication, and personal moments. Unlike previous shows that focused primarily on the audition process, this new series delves into the cheerleaders’ personal lives, highlighting their highs and lows. Fans can expect to see the squad in action during the NFL season, providing unfiltered access to their experiences on and off the field.

Overall, the Dallas Cowboys Cheerleaders have been trailblazers in attracting female fans to the NFL long before the “Taylor Swift Effect” took hold. With their dedication, talent, and captivating performances, the cheerleaders continue to inspire and entertain audiences both on the field and on screen. America’s Sweethearts: Dallas Cowboy Cheerleaders is now available for streaming on Netflix, offering a behind-the-scenes look at the iconic cheer squad.