The former “Spiegel” editor Claas Relotius, who won journalism awards with fabricated reports and false quotes, is said to have a new employer, according to a report in the “Bild” newspaper. The industry service “Horizon” also reported this. Relotius should now work for the well-known advertising agency “Jung von Matt” as a copywriter or copywriter. According to “Bild”, the company did not want to comment on which texts these will be in particular.
In his articles for “Spiegel”, Claas Relotius reported on places he had never been or built conversations with people into his texts that never existed. In December 2018, the “Spiegel” went public with an apology. Claas Relotius had submitted his resignation two days earlier. The case sparked a major media scandal.
The matter came to light through the “Spiegel” reporter Juan Moreno, who at times researched the texts. He noticed discrepancies in Relotius’ texts and contacted the editor-in-chief about this. In the book “A Thousand Lines of Lies” the author describes his view of things. In 2019 he sold the film rights to his book before it was even published. The film, directed by “Bully” Herbig, was released in German cinemas in September 2022.
Jung von Matt is a well-known Hamburg advertising agency with branches in a number of countries, including Switzerland, Austria, Sweden and China. It was founded in 1991 by Holger Jung and Jean-Remy von Matt. The company became known above all with the campaign “Greed is cool” for the electronics retail chain “Saturn”, but also with “Who invented it?” for Ricola. Jung von Matt’s customer portfolio also includes brands such as Sixt, Mercedes, Porsche, Ebay and Edeka.
Sources: “Image” / “Horizon”
