On Friday evening (January 12th) there was sport at prime time on two channels: Sat.1 showed the Bundesliga match between FC Bayern Munich and TSG 1899 Hoffenheim, while RTL showed “Diving”. It’s no surprise that football dominated the ratings and won primetime.
But the sporting celebrity competition doesn’t have to hide either: According to “DWDL.de”, 1.97 million people tuned in to the “diving”. The market share of the total audience was 10.1 percent despite the long broadcast time from 8:15 p.m. to shortly after 1 a.m. For football, 3.3 million viewers tuned in (12.3 percent) in the first half and 3.8 million viewers (15 percent) in the second half.
According to AGF Videoforschung, RTL was able to get 18.3 percent of the target group of 14 to 49 year olds, making it the first pursuer of the Bundesliga game. Thanks to the high primetime ratings, the Cologne station secured the day’s victory among young audiences with 11.8 percent. Despite the good Bundesliga ratings, Sat.1 only came in second place – with 9.4 percent daily market share.
Other broadcasters had to fall behind: ProSieben reached 720,000 people and almost 7.1 percent market share among young audiences with a repeat of the feature film “The Dark Knight”. VOX had 810,000 viewers with a new edition of “Where love falls – every couple is different”.
