Two hours prior to commencement of the presentation of the Ivanka Trump this Tuesday at CES, dozens of people stood in line to get a room in the large hall of the hotel Venetian in Las Vegas. The daughter and advisor Donald Trump, president of the united STATES, has attended the largest tradeshow of consumer technology in the world to talk about the future of work. Their participation has caused expectations and controversy in equal parts.

After the announcement that Trump would participate in the fair, different experts from the technology industry criticized the decision. The majority argued that women had more experience in the industry and more qualified to do so. “This is a terrible choice on many levels, but also an insult to the years of protests by the few women who have been invited to the keynote and said that it was a base problem, while men in a similar situation were promoted”, tweeted the commentator of technology Rachel Sklar.

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The analyst technology Carolina Milanesi expressed his disagreement in a column published last December 31 in Forbes: “The reason for my disgust is based on the fact that there are many more women who are dedicated to the technology and they are entrepreneurs that could be circling around Trump on how the technology will impact the future of work”.

On the same line as were many other women and entrepreneurs as Sara Mauskopf, executive director of the company child care Winnie: “There are many women who are working hard to help women in technology and create products that help women, and also children and families. Ivanka Trump is not one of them.”

Before the barrage of criticism, the CTA (the association of technological companies of EE UU, which organizes CES) defended his decision. The director of the show, Gary Shapiro, argued in an interview with the BBC that the presence of Trump in the show would serve to explain the collaboration between the industry and the Government. “Much attention is paid to the jobs of the future, and the keynote with Ivanka Trump will focus on how the industry is working with the Government on this important issue,” he said, in addition to pointing out that Trump has done a great job. 38 year-old, the daughter of the president of the united STATES has appeared at various events with executives such as Tim Cook, Apple, or Sundar Pichai, of Alphabet.

Training and scanning

Finally, this Tuesday, Gary Shapiro has interviewed Trump to hundreds of attendees. The consultant, who has focused much of his speech on the employment situation in the U.S., has stated that the digital era requires “a literacy technique” of the workers. “This is not only to offer training for the jobs of the future. Companies must invest in training your current workforce so that those people can continue to play their morning’s work although using different computers,” he explained.

The university, as has been emphasised, is not the most appropriate way for all young people: companies should look more carefully at the skills at the time of hire and less on the titles. Trump, who has announced a new partnership between the u.s. Government and the technology industry to create jobs, has addressed the importance of digitization to streamline various procedures: “we Need to harness technology and data to have the information [of the people] in your iPhone why can’t you have your high school diploma on your iPhone and check for the person that you will hire does not have to call to check it?”.

In regard to the immigration system of the united STATES, has stated that it should be revised. As explained, the president of the country believes that “it is madness to educate the immigrants from all over the world and when they are about to start your business, kick them out of the country.” “Our immigration system is totally defective. If we compare it with that of our northern neighbor, Canada, does not have sense. We need to recruit and retain the best talent in the world”, he concluded.