More than 100,000 attendees from 160 countries. Nearly 6,000 exhibitors. Around 300 conferences. The numbers of CES are dizzying. The fair of consumer technology’s largest and most influential in the world, which takes place in Las Vegas between 7 and 10 January, is a prelude to the technological trends that will predominate in the next few months: driving autonomous 5G passing through the devices connected in the home, or the applications of virtual reality. If in previous editions the devices presented were more traditional (phones, televisions, vehicles), this fair has shown that any object can be connected.
smart Home
Cabinets folding clothes, washing machines, buy laundry detergent, or fridges that detect food and warn when they are going to expire. The CES is the perfect showcase of what could be the home is totally smart. At present, China has the highest share of connected devices in the home, followed by away from the united States and Europe, according to a recent study by GSMA Intelligence.
Lesley Rohrbaugh, director of market research of the CTA (the association of technological companies of EE UU, which organizes CES), has explained this Thursday to a group of international journalists what are the trends in different countries. In places such as China and South Korea, users choose to enter in the home, cameras and thermostats connected. Meanwhile, in Europe seeking to be more eco friendly and energy efficiency.
autonomous Vehicles and connected
“In 2019 we saw that Bell had a taxi flying. This year you are once again here and they are not alone,” says Rohrbaugh. In fact, other companies like Hyundai and Uber have presented a prototype of taxi flying with which we expect to revolutionize the public transportation by air.
In terms of ground vehicles, are increasingly connected. This is shown by the prototype presented by Sony packed with sensors . Some aim to facilitate the conduct autonomous and detected, both to the people nearby on the outside as to each passenger. This year the main objective of the manufacturers, according to the CTA, will be to develop technologies that improve the connectivity and safety of vehicles.
Entertainment
In China, 58% of households with a smart TV, a markedly high compared with the 35% from united States and 29% of Europe, according to the report by GSMA Intelligence. In this edition, the brands have focused on launching tvs, 8K, and with bold patterns: from the screen that rotates to become vertical with the that Samsung intends to capture the attention of young people to television without frames.
there will Also be new developments in terms of gaming. Jim Ryan, president and CEO of Sony Interactive Entertainment, presented at the CES the logo of the PlayStation 5, and urged the attendees to remain attentive to developments in the coming months. The launch of the console is held to the end of the year.
augmented Reality and virtual
The virtual and augmented reality already allow you to enjoy a concert from home, practice a heart operation without being in an operating room and create a work of art without the need of paint on a canvas. Dozens of companies have shown devices and use-cases of these techniques immersive. Rohrbaugh has highlighted the dresses with dozens of sensors that, together with some helmets, you are able to take the user to the virtual world.
Although it is yet to see when you have just generalized this type of technologies, the trend is still growth. Between 2018 and 2022, it is expected an increase of nearly 700% on the business generated by this technology. The predictions suggest that the figure will be eur 27 000 million to 209.000 million, according to Statista.
Health and well-being digital
The technology the dream has triumphed in this edition. Dozens of devices at the show are focused to sleep better, longer and in a more profound way. Since mattress smart change of temperature to helmets that, according to their manufacturers, they activate the natural ability of the brain to sleep well. Also include smart watches and trackers of physical activity. One out of every four adults already has one of them and it is expected that the trend will continue, according to GSMA Intelligence.
If something have tried to make it clear to some companies at the show, is that the general wellbeing of a person also passes for the sexual well-being. The CTA has enabled, for the first time to expose official way of sexual devices. Among the devices that more furor they have caused, include sucking of clitoris, necklaces and rings, vibrators, and masturbators male.
The promises of 5G
Still have to wait to see the massive deployment of 5G. But this technology, which promises to allow speeds up to 100 times greater than the 4G, already has its first cases of use. The fair features dozens of compatible devices: from devices gaming to vehicles, laptops and smart phones. There are already places like Spain, Japan, China, United Kingdom, Italy or the united States that have begun to deploy this technology.
it Is expected that some asian countries will experience remarkable progress in the coming months. For example, in China the operators are committed to extending the network coverage of 5G to cities highly populated in the first two years of service. And we expect a good reception. Almost 50% of chinese consumers says that you will get a phone 5G as soon as it is available, according to GSMA Intelligence. Another 20 percent say they also will buy a smartphone of this type, but does not know when he will do so.
