Drastic step of A Euro chain Euro shop: The company will now increase its prices drastically. If the customers join in?
Euroshop is the corona the crisis apparently in financial pressure. The One-Euro-concept had to let the bargain-chain behind. Since some weeks there are in the stores a new unit price .
advised on the basis of the Coronavirus-caused crisis, the discount chain EuroShop, is apparently in financial difficulties. 16 years ago, so 2004, the first Euro shop store in Germany opened. Available in: stationery, decorative items, books and sweets. Until recently it was: All of the products cost a Euro. Thus, the company was actually very successful*. But since a few weeks there is a new price.
Euro shop is part of the Family business, J. E. Schum from the vicinity of Würzburg, which was launched in 1877 as the local iron dealer. The idea for the Euro shop had learned the founder, perhaps, in the United States, where One-Dollar Stores are especially popular.
Corona is to blame: the Euro shop announces new price – no more just 1 Euro
the reason for the crisis, Corona-pandemic is apparently . All Euro shop stores in mid-March due to the Corona had to close-restrictions in Germany*. As a result of the restrictions, many companies were caught in financial difficulties . In addition, the new hygiene high costs for companies. According to Chip it is said by the employees that the cost must be passed for this “very stringent” measures to the customer. For example, there is now in every Shop disinfectant at the entrance, plexiglass and disposable masks for the seller and the seller indoor. In the case of Facebook, the chain explained, the mark-up is necessary for your future . Other discounters had recently announced to the public, to increase possibly their prices*.
A chain to get the price – there is yet another change
The increase in price is 10% , and is thus unusually high. In order to increase the acceptance of the mark-up, post Euro shop on the Facebook profile, in addition, photos of employees , the thank you for the conversion. One of them is, for example: “I am delighted to see my customers again. Today, tomorrow and in the future. 1,10 € per item … for our future . Thank you for that.”
The range of a Euro shop store is 5,000 items to include , for the exception of the new price of $ 1.10 . And the chain announced a further innovation: more and more stores now accept the payment by card or Smartphone* .
*Merkur.de is part of the nationwide Ippen-Digital editors network
