Snapchat was automatically disappearing photos. Now the service wants to be with daily 229 million primarily young users to the platform for digital trade.
Venice (Reuters) – The photo platform, Snapchat is open for services from other providers and thus follows the model of Chinese Super-Apps like WeChat, where users do the majority of your digital life can.
With the “Minis” can be integrated, scaled-down versions of other Apps directly in Snapchat. With the first featured applications you can buy, among other things, cinema tickets and cards create.
The Chinese Apps like WeChat and Tencent is a major shareholder of Snapchat – bring in billions with fees on the transactions of other providers on their platforms. Snapchat plans currently, however, no such duties.
In another innovation that could bring new advertising revenues, will Snapchat be on in the App’s built-in map information, to cafes, Restaurants and shops. The card has served primarily to see the whereabouts of friends.
Also, Snapchat wants to make Apple and Google intensified competition in the so-called augmented reality (Augmented Reality, AR), in the case of the digital contents on the screen in real environments will be integrated. After the first fun applications, such as virtual screens or cats-whiskers Snapchat has built a business platform with which you try on on the Display, for example sneakers or an impression of the color tone of the cosmetics in your face can get.
In the case of a partner of a conference on 11. June Snap showed an expanded Arsenal for App developers in the area. The function “Local Lenses”, the entire road trains in 3D will be scanned to allow on the Basis of these models, experiences in augmented reality.
With the function “Scan” objects are detected in front of the camera and information display, as an example, Snapchat is plant or dog called races. A similar visual search engine built Google with its offer of “Lens”. Snapchat is not complete, but serves as a platform for various specialized services. Various Apps can integrate the Snapchat camera, with its functions and at the same time, using its own Algorithms for machine Learning combine.
With the function “Dynamic Lenses” allows a developer to incorporate real-time information from your Apps. This could be interesting if there are in addition to Smartphones and AR glasses, in which the digital content on the glasses projected. According to media reports, Apple is working to, among other things. The iPhone group has been relying for years on AR applications.
Snapchat was originally grown, especially among young users, with the idea of popular, to have watched photos of alone disappear. Of a dip in growth, among other things, by competition from Instagram and a poorly recorded redesign of the App Snapchat recovered again in the meantime. In the last quarter, the daily number of users climbed to 229 million – a significant increase from the 11 million users.
announcements of Snapchat
Snapchat Minis
