The Hofbrauhaus Freising wants to focus attention on sustainability and climate protection. A significant role in the well-known Logo: the polar bear plays.
Freising – A free singer polar bear is now the new Symbol for Tradition and a sense of responsibility. In cooperation with the Association Pro Wildlife the Hofbrauhaus Freising wants to focus on the changes for more climate protection and sustainability. The brewery would like to show how that can go.
More protection for polar bears and their habitat
the holder of the Freisinger tradition brewery, Ignaz Graf zu toerring-jettenbach, are wild animals, their habitats and nature in General on the heart, sometimes, because his family was for centuries in the forestry active: “The forest has always had a great significance for our family.” And in beer it is also the right Balance between Tradition and Modernity. In addition, the issue of sustainability is of course of great importance. Quickly, count toerring-jettenbach and managing Director Jürgen Charrois were therefore agreed: The Hofbrauhaus had to engage in more entrepreneurial and socially for this theme.
The Munich animal protection and nature conservation Association Pro Wildlife could be rapidly as a competent Partner for this Mission, won – here, too, the brewery wanted to get specifically with a local middle club in the boat. Current goal from the 1. July: a long-term cooperation for the protection of the polar bear and the preservation of its habitat. The biologist and co-founder of Pro Wildlife, Daniela Freyer, is delighted that the brewery would like to take responsibility. She stressed: “It is five to twelve in the area of species extinction!”
“A fresh, Huber-white does not have to be hundreds of kilometers transported”
drove The measures planned go far beyond the polar bear protection: The Hofbrauhaus would like to reduce its carbon dioxide emissions significantly, such as with a new, modern Park. In addition, the catalog includes a more responsible handling of valuable raw materials such as brewing water, hops, malt and yeast. Also, the regional thought should be brought to the fore: “A fresh, Huber-white does not have to be hundreds of kilometers transported, it also tastes in the beer garden around the corner”, the person in charge.
“We welcome any support,” said Freyer, because every little block, every action of animal, species and environmental protection is valuable. Pro Wildlife abuse to show, so people look closely and act responsibly, she said. Together with the Hofbrauhaus Freising, the environmental protection organization would like to make the world “every day a little better.” The polar bear in the Logo of the Huber-White stand is perfect as a Symbol of power and Charisma – but also as a Vision that this bear could leave one day in a CO2-neutral paws assigns. From the sale of each carrier Huber-white to go in the future, the amount as a donation to the account of Pro Wildlife, Munich.
the story behind The polar bear-beer
But why a polar bear in the Cathedral city of lost actually? The only one of its kind in Freising, he is adorned with the Logo of the brewery, while in the city centre, numerous brown bears sculptures of frolicking with the Korbinians legend as a Background. The end of the 30s of the Hofbrauhaus-brewer Nicholas Huber was allegedly on the way to the animal Park Hellabrunn in Munich, to see there is a new Sensation: a polar bear. In short, it was. from the former brown bear-Logo of the brewery, according to the legend, this is why a polar bear is the perfect Symbol for an ice-cold White(bear)beer Richard Lorenz
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