Bad buzz for Lorna Jane. The famous brand of sport australian comes in effect to suffer the wrath of the law for having presented a range of clothing as being a bulwark to the new coronavirus. The brand that has gained international fame since its establishment in 1990, did not hesitate to surf on the wave of an epidemic, flooding its online store of leggings and other t-shirts ” anti-coronavirus “.
A commercial practice is considered more than doubtful by the australian courts, which inflicted a fine of 24,000 euros at Lorna Jane, such as telling our colleagues of the Capital, on Saturday 18 July. “This type of advertising could have disastrous consequences for the australian community, by creating a false sense of security and encouraging people to reduce their vigilance with respect to hygiene and social distancing “, a persiflé the assistant secretary of the ministry of Health, to John Skerritt.
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“extra protection”
in the Face of the controversy, the retailer decided to rebrand its range. “Anti-coronavirus “, the clothes have become ” anti-bacterial “. Lorna Jane is also forbidden to have understood its tissues, constituted an efficient protection in the face of the pandemic Covid-19. Its products, “provided additional protection, the image of a disinfectant for the hands, but for the clothes that you wear,” argued brand. An argument which has apparently not convinced the judges in australia.
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