there is No doubt that the scandal of Cambridge Analytica, which fell to Facebook in its biggest crisis of its foundation, has marked the company, who was a victim, also, of the campaign #DeleteFacebook, in which many users and also entrepreneurs and celebrities proposed to leave the social network. But the application continues to be the most successful of recent years. According to publish the service AppAnnie, which measures the success of an application in function of your downloads, Facebook has become the app most downloaded of the entire decade, and not only that, but it has set the rest of their products in the top 5, leading the market of the app stores.
We walk through the list of most downloaded apps of the decade now ends (although the discussion on when it starts and ends the decade is always typical of the years ending in 9) in all the world. The company only provides the data of the positions of each application, but not the absolute data on the number of downloads:
The own mobile application that manages the largest social network on the planet has been the most downloaded of the entire decade. Despite the perfect storm that seems that has engulfed the company for its lax policy in regard to privacy, the social network of Mark Zuckerberg continues to grow in users, in a sustained manner, while generating attractive income to its shareholders. It seems that the users of the network, or they see with good eyes the reforms initiated to improve the privacy, or simply assume that is the price to pay for enjoying the benefits of the popular wall. At least, until now.
Messenger friends Facebook
The messaging platform of Facebook passed many times unnoticed, but in some countries such as the united States is hegemonic, and with a number of users left behind, at a distance, to any opponent. Messenger is simple, direct, full of functions, and many times, the best way to contact a person of which is not known more than the name. This second global position in all the world is sustained, and like the main application, not likely to lose users, but rather the opposite.
WhatsApp application
The domain staggering of Facebook in the mobile application market continues with WhatsApp, an application that does not deserve much explanation in markets like the Spanish or the Latin american, which has become the standard of communication between their citizens. Surprisingly, precisely in the united States and other markets of the European Union, the use of this platform is marginal. WhatsApp came to oust the limited SMS and has settled as a form of communication using messages, photos, videos, and for a time, calls and video calls.
Both WhatsApp as Instagram are not products originating from Facebook, but that is part of the catalogue of products, thanks to successive acquisitions that became billionaires of their founders. There is No denying that Zuckerberg was right full at the time of extending the stub, in particular with Instagram, a platform that has become the source of income with more projection of Facebook and with growth rates that are still breaking records.
Snapchat
to Be honest, a good part of the credit for the spectacular growth of Instagram is due to Snapchat, the photo app ephemeral that opened this type of product that continues to rage among the younger. The initial premise of Snapchat was to allow their subscribers to publish pictures that could be seen by his followers over a period of time, after which, they disappeared. Well, the Stories of Instagram came as a crude copy of Snapchat that, despite everything, continues to resist the onslaught, and keeps a large group of users.
Skype
Who has not ever used Skype? The Microsoft product still holds a place of honor among the list of most downloaded apps planet. This position, however, assumes a sour taste for the company of Satya Nadella, who does not know how to take advantage of their position of hegemony and to consolidate itself as a platform of communication by default, yielding a unrecoverable space to their rivals, Messenger and WhatsApp mainly. This relaxation in the leadership made that Skype does not incorporate the necessary encryption in their communications, as did their rivals, and be the object of criticism on the part of agencies such as Amnesty International.
TikTok
One of the surprises of the list is the appearance in the seventh place of this application, china, the favorite now of many teenagers, but that was launched in 2014, much later than the rest of the services that appear in the list. Recently, the United Kingdom joined the united States in the investigation of the application of videos by the use of the data of their underage users.
