In the past years, Huawei has captured the heart of many German Smartphone users by storm. Great cameras, innovative Design, and a good price-performance ratio led to the success. But love has cooled off recently. The reason: Donald Trump and the prohibition of new Smartphone models with Google to bring services to the market. A few days ago, then: good news. Figures from the market researcher Canalys showed that the Chinese company is pulled in the Smartphone Segment of Samsung in the past. But that is only half the truth.
Because it is the same market research company that is now presenting a further, more detailed Figures. And this is that it looks for Huawei in Europe and Germany is pretty dark. In the last quarter, Huawei dethroned while Samsung worldwide. Thanks but this is probably the only business in China and the sale of very cheap entry-level models in developing countries. In Europe, Huawei tremendous lost some market share and slipped from rank 2 to 4. In the United States, the Chinese manufacturer plays no role at all.
Huawei loses, Xiaomi wins
The one suffering is of the other Freud. Because while the Numbers from Huawei to collapse dramatically, passing Xiaomi to his Chinese sparring partner. In the case of the market share in the European Smartphone market in the following order:
so, While Apple recently outstanding quarterly presented, and the iPhone SE sold like sliced bread, has to fight Huawei. To make the corona a crisis alone is responsible for would be wrong. Because the example of Apple and Xiaomi shows that it can also go the other way. Therefore, Europe and Germany are in the hands of Google. A smart phone without the Play Store and YouTube, no Google Maps and Google Pay want to in this country seem to have the Least. Also, since Dumping prices and an excellent camera help, apparently, equipment.
→ do you Know this Top Smartphone? It is only the half of a Galaxy S20+ or iPhone 11
The future cost? Uncertain.
How long is the respiratory Huawei to bring more and more Smartphones in the German trade, which remain significantly short of expectations, is questionable. A silver lining on the horizon: The presidential elections in the United States at the beginning of November. A new US President could defuse the sanctions. And should the Huawei bring Smartphones with Google services on the market, are likely to sooner or later return to the customer.
This article Huawei was written by Blasius Kawalkowski
*The contribution of “increasingly unpopular: New Figures show the dramatic crash” will be released by Inside Digital. Contact with the executives here.
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