The streaming provider DAZN is currently being criticized by fans due to the recent enormous price increase. However, if you don’t want to miss any games from the Bundesliga, the Champions League or some of the top international leagues, you can’t avoid the sports streaming platform. After all, the paying subscribers can probably “look forward” to an even larger offer, which is to be ensured with a deal worth millions.
DAZN is breaking new ground and taking over the international sports media business of the Eleven Group. The broadcaster has already confirmed this, although the takeover still has to be checked under antitrust law. Eleven Sports is a UK based company established in 2015. It is a multinational group of sports television channels specializing in acquiring rights in smaller countries. Founder Andrea Radrizzani will become part of the DAZN board after the deal is completed. DAZN would like to achieve an increase in income of 300 million euros per year through the acquisition of Eleven Sports. However, there is no information on how much the acquisition will cost.
It is clear that the capacities in live sports streaming are to be expanded. Among other things, DAZN becomes the broadcaster of the Portuguese and Belgian football leagues. In addition, the rights package in Italy and Spain is to be expanded and the Asian market opened up. “The acquisition gives our business more clout,” said DAZN boss Shay Segev. It is not said whether the subscribers will be happy with this deal. In any case, there is nothing to suggest that the broadcaster will now show more sports that are also of interest to the general public. La Liga and Serie A can already be seen, while games from even smaller countries like Belgium aren’t really popular.
This article was originally published on 90min.com/de expanded as DAZN: Acquisition before completion.
