Borussia Dortmund will be traveling through Asia in the coming days. The Bundesliga club will already have noticeable income for the mere appointments on site.
More and more German clubs are establishing partnerships in Asian countries or they are traveling there. The goal is always the same: you want to present yourself to a huge market, win new fans and thus potential customers, and build new partnerships.
The fact that the Asian market has great potential for generating additional income meanwhile ensures regular visits from Bundesliga clubs. While Eintracht Frankfurt is currently touring through Japan, BVB will also set off next week.
Then it’s on to Singapore, Malaysia and Vietnam for Borussia. With a limited selection of players, of course, as many Dortmunders are currently serving with the national teams at the World Cup.
However, that does not prevent black and yellow from making a profit from this ‘Asia Tour 2022’: According to information from the picture, the club will receive around 2.5 million euros for the ten-day trip.
And that’s just the money that’s available directly. If new partnerships can be concluded and many new fans can be recruited, further income will be added in the future – for example through the sale of fan articles. The tour also includes three friendlies. Two against local pro teams and one against the Vietnam national team.
This article was originally published on 90min.com/de as BVB cashed in when traveling to Asia.
