Graydon Carter’s memoir, “When the Going Was Good,” offers a nostalgic glimpse into the final golden age of magazine publishing. In a world where glamour, power, and boldface names reigned supreme, Carter paints a vivid picture of a time when expense accounts were as revered as fine storytelling. As a young Canadian breaking into American journalism at Time in 1978, Carter shares humorous anecdotes of extreme expense-account creativity, showcasing a time when magazines had money to spare and influence to wield.
The Rise of an Outsider
Carter’s journey from a Canadian railroad worker to the editor of Vanity Fair is a testament to his unconventional path in the journalism world. Despite never graduating from college and lacking the Ivy League pedigree, Carter’s resilience and work ethic set him apart. His experiences elbow-to-elbow with ex-convicts and misfits on a railroad line shaped his character, instilling in him a camaraderie and relentless determination that would define his career.
Championing the Underdog
The creation of Spy magazine with Kurt Andersen and Tom Phillips in 1986 marked a turning point in Carter’s career, showcasing his penchant for satire and mischief. Spy’s unique blend of gossip, literary flair, and insider scoop set it apart in the magazine landscape. Carter’s dedication to championing the underdog and challenging the status quo resonated with readers, making Spy a cultural touchstone.
As Carter navigated the challenges of running Vanity Fair and following in the footsteps of his predecessor, Tina Brown, his tenure was marked by notable achievements and iconic moments. The magazine became a platform for some of the best writers in the industry, hosting elaborate events like the annual Oscar party that became legendary. However, as the digital age loomed and economic upheavals rocked the publishing world, Carter faced tough decisions and eventually parted ways with Vanity Fair.
Reflecting on his career and the changing landscape of journalism, Carter’s memoir serves as a poignant reminder of a bygone era when magazines held sway and editors were titans of the industry. His insights into the inner workings of magazine publishing, the rise of social media, and the challenges of adapting to a digital age offer a compelling narrative that resonates with readers who still cherish the magic of print media.
As Carter bids farewell to Vanity Fair and embarks on new ventures like the digital newsletter Air Mail, his legacy as a trailblazer in the world of journalism endures. “When the Going Was Good” not only captures the essence of a lost era but also serves as a testament to Carter’s enduring passion for storytelling and his unwavering commitment to excellence in journalism. Through highs and lows, triumphs and challenges, Carter’s memoir is a testament to the power of resilience, creativity, and the unwavering spirit of an outsider who defied the odds to leave an indelible mark on the world of media.
