Located in calle Santiago de Alcalá de Henares, the Starway Rock, a temple of the heavy, is up to par, restaurant and museum. Its walls are adorned with fetishes that would make you cry of emotion to the collectors more bitter. Since a single signed by Freddy Mercury until the platinum-Red Baron received for his LP Volume Brutal. Yes, the group that sang in 1983 against pollution and against polluters: you Are a man of ability, do you think with vanity and contaminas to increase profitability. Eduardo Sánchez, an engineer put it to innkeeper, has taken up the discourse of the band’s famous heavy Spanish. Since he opened his local in 2011 (a 24 of November on the occasion of the anniversary of the death of Freddie Mercury), has recycled some 13.440 cardboard boxes, a total of 96,000 bottles of beer and 768 containers loaded with plastic containers, briks and cans, according to their accounts. “We started recycling about a week after opening and we have not stopped”, is proud. If anyone thinks that the heavy metal is dirty, it is that you do not know the Starway.
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The place where he rises the plastic do you Feel relief when you lower the cardboard accumulated at home?
The bar takes on its coat of arms two standards inescapable: the good rock and sustainability. Each and every day and to the rhythm of the music that you hear in this business, the workers throw containers of cardboard, glass, metal, and plastic containers of colors. And warn him in a sign on his door: “Here is not trust, but yes it is recycled. Ecohostelero”. “Do not throw away the same amount of bottles that a restaurant such as El Bulli, but we do everything that we can. Yes, compared with the establishments of our size, we separate more containers. Sure as hell,” explains Sanchez.
As Starway Rock, other 15.735 establishments in the restaurant sector have joined the project Ecohosteleros, launched by Ecoembes, the organization that manages the recycling of packaging containers yellow and blue, and in collaboration with the channel horeca (acronym for hotels, restaurants and cafés). The initiative seeks to bring closer to citizens the recycling in their jobs. “One of the places where more time is spent on the Spanish when they leave the house are restaurants, cafes and bars. Places where it also generates a lot of waste and, therefore, it is important to bring the recycling to these facilities,” explains Elena Lopez, manager of Communication of Ecoembes.
from The bar to the kitchen of home
Sanchez has taken the recycling at your own home. “After you install the cubes on the bar, I bought some small containers for my mother to learn. And now she also recycles,” he says. Along with the separation of containers, the manager has implemented other sustainable initiatives, such as offering its customers napkins recycled and straws are biodegradable. “When the children ask us for straws, we tried to raise awareness about the impact that you do not have to recycle plastics. It is important to teach the citizens, from small,” says Natalia Kostrzewa, partner of Sanchez.
Eduardo Sánchez and Natalia Kostrzewa, partners, and regents of the bar Starway Rock of Alcalá de Henares (Madrid). VICTOR SAINZ
The project, available for all the establishments adhered to horeca, take to the local rubbish bins and recycling bins and training courses. “For the moment, we are doing more focus on neighborhoods where there are various facilities together and with the close containers to economize on logistical efforts and reach the maximum amount of local as possible,” reports Lopez. In two years, the number of businesses that have joined this plan has multiplied, going from 7.489 to far exceed the 15,000. This initiative has been put in place in the communities of Andalusia, Cantabria, the Valencian Community, Galicia, Madrid and Asturias, to the expected to expand for the rest of Spain.
Some of the containers that recycles Sanchez have been used by known musicians, including members of Howitzer, parishioners faithful, that some years held the Christmas dinner. In fact, Paco Lagoons, guitarist of the set, helped Sanchez and Kostrzewa to get hundreds of relics that adorn his bar. Have accumulated so many that have opened another premises in the town complutense, Backstage, opened on the anniversary of the birth of Mercury, and with the same policy: “Recycling in a bar is very hard and takes time. But it is the right thing to do”, ends Sánchez, leaning on the bar of his beloved Starway Rock while sounding the song of Harry Nilsson “Without you”.
