The Ferrari Purosangue should cost well over 300,000 euros and leave nothing to be desired in terms of driving dynamics or luxury. The luxury crossover with its 725 hp V12 naturally aspirated engine does not come with leather seats ex works, but with a unique Alcantara interior that sets new standards in terms of sustainability. The interior is made of plastics that are 68 percent recycled. Apart from a few small parts, the entire interior of the Purosangue is lined with the noble artificial material. Seats, panels, interior roof, pillars or instrument panel are only covered with leather on special request. “Covering with Alcantara has advantages that are particularly important for sporty vehicles,” explains Marco Scuotto, Alcantara Sales Manager. “The material is not only sustainable, it also saves around half the weight of leather and is easy to clean. “
The new material has been certified by ICEA (Istituto per la Certificatione Etica ed Ambientale) with the seal of sustainability according to the Recycled Claim Standard, which traces the individual components from the source to the end product. In general, the Purosangue is the most sustainable Ferrari that has ever existed. 85 percent of the furnishing elements were sustainably produced. For example, the roof liner is made from recycled polyester or the carpets are made from polyamide recycled from fishing nets. This makes the Purosangue the first production vehicle in the world to use this special version of Alcantara, made largely from recycled polyester. Other brands are to follow in the near future.
Even if Ferrari is positioning itself more ecologically than ever with its latest SUV model Purosangue; Cooperation partner Alcantara is two steps ahead here, because the company from Milan has been CO2-neutral since 2009. This means that all CO2 emissions that arise during his work for projects such as Ferrari, Peugeot, Porsche or BMW are offset not only during production, but also during the use and disposal of the product. This applies not only to the headquarters in northern Italy, but also to the production site and research center in Nera Montoro in the heart of Umbria.
