Apple is expected to unveil the next iPhone models today (from 7 p.m.). The group invites you to a presentation of new products at its headquarters in Cupertino in the US state of California.
The next generation of the Apple Watch computer watch is traditionally presented at the September events. Apple itself usually keeps quiet about what to expect until the end.
New charging socket
The most noticeable change for iPhone users is likely to be the new USB-C charging socket instead of Apple’s own Lightning ports. The change is based on the EU requirement for a uniform charging plug for different types of devices. In the future, the iPhone will be able to be charged with the same cables as most Android smartphones, notebooks or wireless headphones.
The EU requirement is intended to help avoid electronic waste. Apple had criticized the plans in recent years as a potential brake on future innovations and pointed out that Lightning cables would now be useless in many households. Apple introduced Lightning in 2012. According to media reports, iPhone users will be able to enjoy shorter battery charging times than before by switching to USB-C.
Downturn in the smartphone market
The iPhone is by far the group’s most important product and brings in more than half of its revenue. Recently, Apple was no longer able to combat the general downturn in the smartphone market: According to calculations by the analysis company IDC, a good six percent fewer iPhones were sold in the second quarter than a year before. However, sales only fell by around 2.4 percent – which indicates that Apple is managing to sell more expensive models.
According to information from the financial service Bloomberg, Apple wants to continue this trend this year. The more expensive iPhone 15 Pro model should stand out even more from the standard version and therefore become more attractive. Among other things, Apple wants to score points with the Pro with faster chips and thinner edges around the screen. In the large Pro Max model, the camera’s zoom function should also be significantly improved.
