Four out of ten people in Germany save no more than 100 euros a month. In a survey by the innovation service provider Zühlke, around one in ten (11 percent) of the 1000 respondents stated that they did not put anything on the shelf – mostly because there was no money left over at the end of the month. Energy and food prices have recently risen sharply.
However, inflation, which has been extremely high for months, has also sensitized many people to the topic of saving. 62 percent of those surveyed chose the answer from a number of given options: “I would like to deal more with the subject of financial investments.” In the 18 to 29 age group, as many as 77 percent said so.
“High inflation is a threat, especially for young people. They realize that they have to act urgently in order to have a secure livelihood later on,” said Jan-Philipp Koch von Zühlke. The company, which has offices in Eschborn near Frankfurt, among other places, develops new business models for customers in various industries.
In the survey, the majority named a financial cushion for emergencies (54 percent) as a savings goal. Holidays (47 percent) and retirement provision (41 percent) are also at the top of the list. In the survey, 23 percent of the 1,000 participants stated capital investment as a savings goal.
