While in Africa, a large number of people do not have access to basic banking services, a new bank 100 % digital, a subsidiary of Orange at 75% and the bancassurance in côte d’ivoire NSIA to 25 %, launches on the market. Its specificity ? Provide the clients of micro-credit from 5 000 CFA francs (7.50 euros) and as well as savings services, including a booklet paid with a minimum deposit of 1 000 FCFA, delivered “a few seconds” from a mobile phone, promises this July 23, the director-general of OBA, Jean-Louis Menann-Kouame at the time of inaugurating the company’s headquarters in Abidjan. “The credit and savings are two essential factors for the economic development “, and OBA will ” facilitate access to the greatest number “, said the CEO of Orange Stéphane Richard during a videoconference.
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enhance the access to financial services
It should be noted that Africa and the Middle East are one of the main growth engines of the French group. Its turnover has increased 8.8 % (+ 6.2% in comparable data).
And even if banking is new to Orange on the continent it comes in the wake of the development of mobile money. OBA will use the mobile payment system, Orange Money, launched in 2008, which allows to pay for purchases, bills, or taxes with his mobile phone. Orange Money has around 50 million customers in fifteen countries, mostly in West Africa. Nothing that in the Ivory Coast, the mobile bank can rely on the four million active subscribers of Orange Money. “The digitization of banking is a sine qua non of the financial inclusion of our people,” said Jean Kacou Diagou, President of the pan-african group NSIA.
Unlike traditional banks with agencies, OBA will be present everywhere, 24 hours on 24, “even in remote areas,” said the director general of the bank. OBA provides a foothold as early as 2021 in Senegal, Mali and Burkina Faso, and targets 10 million customers in five years, has detailed Patrick Roussel, director of mobile financial services to Orange for Africa and the Middle East.
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